Ascent Communications has founded in November-2001, Ascent Communications is a new age consultancy, working exclusively in the mass communications domain. Our business communications management unit envisages partnering with clients to aid their strategic decision making with creative communication inputs and enable enhanced value generation. We are committed to providing focused, effective, timely, and distinct service, directed at building both the corporate and brand image of the clients we serve.
We work best in complex situations that require co-ordination with multiple disciplines within organizations and demand the balancing of diverse view of points and objectives. As a team, we have both ‘technical skills’ for thorough project evaluation & planning and ‘organizational skills’ that is essential for effective communications program, in tune with client’s business objectives and responsive to a changing business environment. Each executive adds ‘Hard’ communications management skills and ‘Soft’ interpersonal skills along with understanding of markets, socio-economic and cultural sensitivities to help counsel clients.
Our mission is to make each of our client’s vision a reality. Our commitment is to invent unique and specific plans to meet all of their communications needs. Our promise is to put our skills to your advantage to create a positive perception and stronger image of our client company in media.
DR. RAKESH SHARMA
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PHD, MBA, PGDBM, PGDCA
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Ex Member – Information & Broadcasting Ministry PAC committee.
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Ex, Member – Ministry of Mines – Hindi committee
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Member PIB – PIB Card
- Member – Advertising Club of India
- Member – Press Society of India
- Parliament – Covering Parliament session
- TV – Coming on various TV talk show.
- Media Consultant – MP Darjeeling Lok Sahab ( Surya Roshni Ltd MD)
FOR HIRING BEST PR AGENCY
The need to communicate with media...
A well-designed communications strategy is recognized as being essential to get the right message to the right audience at the right time. An effective communications programme streamlines the flow of information, providing maximum impact and visibility. With the competition for media attention having never been greater, an organization with a well thought-out communication plan is more likely to the get noticed than one that dependent on sporadic activity. The expansion and evolution of the media means that conventional communication methods have to be phased in favour of more radical and creative efforts. A clearly defined, focused and definitive communications plan creates and sustains the visibility of the organization over a long period of time.
Ascent Communication offers
Brand Management
- Creating a distinct brand identity
- Implementation of suitable brand management programs
- Defining brand communication
- Designing customer loyalty programs
- Executing brand track studies.
Corporate Image Management
- Creating a distinct brand identity
- Implementation of suitable brand management programs
- Defining brand communication
- Designing customer loyalty programs
- Executing brand track studies.
Media Relations
- Identifying and liaisoning with appropriate media for communication.
- Providing media counsel in line with an organization’s growth and development.
- Planning and designing the communication.
- Structuring and arranging press conferences, small group media meets, interviews and brand features.
- Conducting specialized media training workshops to assist and develop client spokespersons.
Marketing Support
- Assisting clients in their marketing efforts, through an analysis of market constraints & opportunities.
- Developing suitable market entry strategies.
Financial Communications
- Projecting an organization’s financial strengths, in keeping with a corporate image build.
- Identify and build relations with key financial media.
- Financial markets intelligence to help decide client financial communication.
- Design and dissemination of communication to financial publics, like financial institution,analyst, brokers, investors, etc.
- Plan and organize meets for relevant financial target audiences and draft appropriate communication.
Crisis Management
- Counteracting competitive disinformation with quick, mature and effective measures both with media and opinion influencers.
- Providing media and industry intelligence of potentially hostile developments, to decide pre-emptive strategy.
- Conducting specialized crisis-training workshops for senior management. Emphasis on providing “what if”….. situations and tactical answers to anticipate
and handle crisis situations. - Preparation of crisis management strategies customized to different clients and situations.