Brand Management
- Creating a distinct brand identity
- Implementation of suitable brand management programs
- Defining brand communication
- Designing customer loyalty programs
- Executing brand track studies.
Corporate Image Management
- Gauging perceptions, concerns and information lacunae amongst the target publics.
- Formulating strategies for establishing and sustaining a strong corporate identity.
- Developing internal and external PR programs.
- Planning corporate communication collateral including newsletters, in- house journals etc.
Media Relations
- Identifying and liaisoning with appropriate media for communication.
- Providing media counsel in line with an organization’s growth and development.
- Planning and designing the communication.
- Structuring and arranging press conferences, small group media meets, interviews and brand features.
- Conducting specialized media training workshops to assist and develop client spokespersons.
Marketing Support
- Assisting clients in their marketing efforts, through an analysis of market constraints & opportunities.
- Developing suitable market entry strategies.
Financial Communications
- Projecting an organization’s financial strengths, in keeping with a corporate image build.
- Identify and build relations with key financial media.
- Financial markets intelligence to help decide client financial communication.
- Design and dissemination of communication to financial publics, like financial institution,analyst, brokers, investors, etc.
- Plan and organize meets for relevant financial target audiences and draft appropriate communication.
Crisis Management
- Counteracting competitive disinformation with quick, mature and effective measures both with media and opinion influencers.
- Providing media and industry intelligence of potentially hostile developments, to decide pre-emptive strategy.
- Conducting specialized crisis-training workshops for senior management. Emphasis on providing “what if”….. situations and tactical answers to anticipate
and handle crisis situations. - Preparation of crisis management strategies customized to different clients and situations.
PR Reputation Management
Equity and character…
- Reputation. Haven’t we all heard of the proverb – Character lost, everything lost? Reputations of companies are their character. Hard to build. Easy to lose.
- Not every product can be a reputed one. Heavy advertising will make a company reputed. But it will not build a reputation. Advertising can bring in the customers. But it takes more than advertising to make a reputation. Perhaps good products. Perhaps even good service. But reputation takes some more. Long and sustained efforts.
- Reputation, we might add, is the most precious asset for any company.
PR-Perception Management
- Do blondes really prefer gentlemen?
- Everybody has a perception. Like a novel you read and the movie that you see based on the novel. They differ.
- Between what you say and what they think. Like the adage of what we think we are and what we, in reality, are. Perception counts because it is not just a question of disseminating information. It’s a question of changing pre-set configurations in the mind. Mind-sets. Opinions. How do you change that?
- Pretty tough. But not impossible.
- Change Perceptions. Change Worlds.
PR-Launch Pads
- Well begun is half-done.
- Launch Pad. From rockets to rock stars to roller pins. To do well, they need a good launch pad. After all, the simple truth is, well begun is half done! So it is that a good part of PR is to ensure that there is a long-term impact from the first move.
- Impress the audience.
- The customer
PR-Media Management
- Five seconds of fame…
- The media makes our mind.
- However harsh it may sound, reality is – the media plays a mega role in making us all into what we are. Companies can be made and unmade with a simple headline. Never mind the body copy. Celebrities can die out if they are not in the news.
- And with today’s PR being mostly about getting oneself into the news pages, it has become tougher to get the right kind of coverage.
- Good contacts count. Better still is good copy.
PR-Content Management
- Elementary, my dear Watson…
- Content is king. There are no two ways about it.
- Newspapers love good copy. News. That will make people sit up. Will sell more copies. Will win some laurels for the journo.
- So how does one get them to get you in print?
- Simple. Good copy. Dressed and served well. Written impeccably. Presented with flair and panache. No matter how drab the subject matter. A good writer will make it sound good. It’s all about selling skills to the right beat while targeting the right column.
- Content matters.
PR-Liaison Govt.& other
- For want of a shoe nail…
- Customers, you will get with advertising. Clients, through hard selling. But between the cup and the lip is a whole mile of difference. Sometimes simply enough, for want of a good liaison office, contracts and projects worth millions are lost. Licenses and government approval take time making the competitors get away with plum assignments while you are left fiddling your fingers. So get your checklist ready. The horses need shoe nails.